Don’t Be Blinded by the Bottom Line: Why the Lowest Bid Sign Company Might Cost You More

In today’s budget-conscious world, the lure of the lowest bid can be powerful. But when it comes to choosing a sign company, chasing rock-bottom prices could end up costing you more in the long run. Your signage is a crucial investment, representing your brand and attracting customers. Here’s why the “cheapest” option might not be the best:

1. Quality Compromises

Bargain signs often come with bargain materials and workmanship. Flimsy construction, low-grade graphics, and shortcuts on installation can lead to fading, warping, and damage. This not only hurts your brand image but also necessitates costly replacements sooner rather than later.

2. Hidden Fees and Change Orders

Low bids can be misleading. Be wary of companies that add hidden fees later, like permits, unexpected materials, or “surprise” labor costs. These can quickly eat away at any initial savings, leaving you frustrated and out of pocket.

3. Safety Concerns

Improperly installed or constructed signs pose a serious safety risk. This is especially true for large or complex signs. A reputable company will prioritize safety regulations and ensure your signage complies with local codes. Cutting corners to save a few bucks could have disastrous consequences.

4. Lack of Communication and Service

The cheapest companies may not offer the personalized service you deserve. Communication breakdowns, unclear timelines, and unresponsive customer support can leave you feeling lost and frustrated throughout the process.

5. Lack of Expertise and Experience

The sign industry requires specialized knowledge and skills. Inexperienced companies may struggle with complex designs, permitting processes, and installation challenges. This can lead to delays, errors, and ultimately, a subpar final product.

So, what should you do?

• Focus on value, not just price: Compare the overall package offered by each company, including materials, workmanship, warranties, service guarantees, and references.
• Ask detailed questions: Don’t be afraid to inquire about materials, permits, installation procedures, and safety measures.
• Check their reputation: Research online reviews and ask for references from past clients.
• Get multiple quotes: Compare bids from several reputable companies to get a sense of fair market value.
• Go with your gut: Trust your instincts. If a company seems too good to be true, it probably is.

Remember, your signage is an investment that reflects your brand and attracts customers. Choosing a qualified, experienced company may cost slightly more upfront, but it will save you money and headaches in the long run. Don’t let the lowest bid blind you to the true value of quality and service.

Do you have any experiences with choosing a sign company? Share your insights in the comments below!