A little preparation can go a long way in your sign-buying journey
Your business sign is more than just a fancy decoration. It’s a silent salesperson, a beacon to customers, and a key part of your brand identity. But with so many options and factors to consider, buying a sign can feel overwhelming. This is where A Buyer’s Guide to Working with Sign Salespeople can help. These salespeople can be a valuable asset, guiding you through the process and ensuring you get the perfect sign for your needs.
However, to get the most out of that salesperson, you need to be prepared. This guide will equip you with the knowledge to have productive conversations and make informed decisions.
Before You Meet the Salesperson:
- Define Your Goals: What do you want your sign to achieve? Increased brand awareness? More foot traffic? A clear understanding of your goals will help you choose the right type, size, and placement for your sign.
- Know Your Budget: Signs can range in price dramatically depending on size, materials, and complexity. Having a budget in mind will help the salesperson tailor their recommendations.
- Research Local Regulations: Many areas have zoning restrictions governing sign size, placement, and lighting. Do some research beforehand or ask the salesperson about regulations in your area.
- Consider Your Brand Identity: Your sign should be an extension of your brand. Think about your logo, colors, fonts, and overall brand message. Having this information on hand will help the salesperson create a design that aligns seamlessly with your brand.
What to Discuss with Your Salesperson:
- Types of Signs: There’s a whole world of signage options! Channel letters, illuminated signs, monument signs, digital displays – each serves a different purpose. Discuss your goals and location with the salesperson to determine the best type for you.
- Materials and Durability: Consider factors like weather exposure, wind resistance, and desired lifespan when choosing materials. The salesperson can explain the pros and cons of different materials like aluminum, acrylic, or vinyl.
- Permits and Installation: Installing a sign often requires permits. Ask the salesperson if they handle the permitting process or if you’ll need to do it yourself. Also, discuss installation costs and logistics.
- Maintenance and Warranties: Signs require occasional cleaning and maintenance. Ask about the recommended maintenance schedule and if the sign comes with a warranty.
- Design Services: Many sign companies offer design services. Discuss your vision with the salesperson and see if they can create a mock-up for you.
Beyond the Basics:
Don’t be afraid to ask questions! A good salesperson will be happy to explain anything you don’t understand. Here are some additional talking points to consider:
- Energy Efficiency: If you’re considering an illuminated sign, ask about energy-efficient options like LED lighting.
- Sustainability: Some sign companies offer eco-friendly materials or recycling programs. Let the salesperson know if sustainability is a priority for you.
- Lead Time: How long will it take to fabricate and install your sign? Knowing the lead time will help you plan accordingly.
- Financing Options: Some sign companies offer financing options. Discuss the options if your budget is tight.
Getting Multiple Quotes:
It’s always a good idea to get quotes from several sign companies before making a decision. This will allow you to compare prices, materials, and design options.
The Right Sign Makes a Difference
By being prepared and asking the right questions, you can ensure a smooth and successful experience when purchasing a sign. Remember, your sign is an investment – take the time to do your research and choose a salesperson who understands your needs and can deliver a high-quality sign that will help your business thrive.
